PilotTV Holdings names new CEO, chairman for PH operations
In a move to strengthen its position in the Philippines, PilotTV Holdings, a leading Taiwan digital signage operator, has appointed Lou Marie Bognot as its new chief executive officer for the country.
Bognot, who has a 32-year career in industries such as advertising, media, and retail marketing, is being promoted from her prior role as chief strategy officer. Her extensive experience includes holding management posts in McCann Worldgroup’s Harrison Communications and SM Retail, providing a unique mindset and approach that drive business growth and innovation for the company.
Expressing her vision for the company, Bognot stated, “PilotTV-PH is a new company that has survived the impact of the pandemic and various economic challenges. With its committed team, collaborative partner network, and the strong support from other parts of PilotTV organization, my mission is to look ahead to help redefine and evolve the mediascape in our country.” She succeeds Jason Uy, who has been elevated to PTV-Holding’s chairman’s office in charge of Strategic Initiatives while retaining his role as president of PilotTV-PH.
Andrew Soong, chairman of PilotTV Holdings, expressed his support for the appointments, stating, “the promotion of Lou and Jason to these roles kick-start the post-COVID chapter where we set our sights towards bigger and game-changing ventures. We are proud to be able to elevate such quality leadership from within our roster of management team.”
Both appointments are effective immediately, reflecting the company’s commitment to its operations in the Philippines and the region.
