Popular singer Christian Bautista recently announced his plans to become more visible online as a content creator. After signing up with talent management company Nyma, Bautista expressed his desire to venture into the digital space. He had previously been managed solely by Stages, but decided to join Kroma Entertainment’s Nyma last week.
According to Bautista, negotiations between the two companies went smoothly. Notably, Nyma’s head of talent is none other than Bautista’s wife, Kat Ramnani-Bautista. Bautista believes that the digital space is not limited to Gen Z and millennials, stating that experienced individuals can also serve as mentors and share their skills, whether it be in acting, singing, dancing, or expressing their opinions through livestreams.
Bautista expressed his desire to make a positive impact on people’s lives through his content creation. He acknowledged that popularity in the digital realm can come with negativity, but emphasized the importance of creating content without attacking others. Bautista referenced comedian-director Michael V’s recent comments urging content creators to provide valuable content and use their voice responsibly.
Nyma, an abbreviation for “Now You Must Aspire,” manages several talents, including singer Kristel Fulgar, visual artist Raco Ruiz, food content creator Abby Marquez, cycling advocate Lester “Buji” Babiera, and the founder of Home Buddies “Mayora” Frances Lim Cabatuando.
Bautista expressed his satisfaction with the recent reshuffling of programs on local television, which he believes will bring about more opportunities and collaborations for artists. He cited his experience singing the theme song for the show “Unbreak My Heart” as evidence of the positive developments in the industry. Bautista also mentioned his guest appearance on “It’s Showtime,” where he had the chance to reunite with old friends.
Regarding his partnership with his wife in managing his career, Bautista stated that they work well together because they can run a household smoothly. While Kat’s involvement was previously limited to advising on his fashion choices, Bautista feels that the comanagement deal has been a positive change. He also noted that their financial responsibilities have been assigned accordingly.
Finally, Bautista emphasized the importance of taking care of one’s health and getting regular check-ups. He encouraged individuals to prioritize their well-being in order to avoid any financial burdens in case of serious illness. Bautista concluded by highlighting the joys of marriage and recommending it to single individuals.
Christian Bautista’s decision to become more active as a content creator in the digital space represents a new chapter in his career. With the support of Nyma, he aims to use his experience and talents to create meaningful content and make a positive impact on people’s lives.
