Retail sales in July indicate strong consumer spending persists



Retail Sales in the US Rise, Pointing to a Strong Economy

Americans are continuing to drive the resilient US economy with their increased spending at retailers in various sectors, including clothing, dining out, and online purchases. According to the Commerce Department’s report on Tuesday, retail sales in July exceeded expectations, rising by 0.7% from the previous month, marking the fourth consecutive month of growth. The figures indicate that consumers are spending at a healthy pace, as they surpass the 0.2% increase in consumer prices for the same period.

Analysts attribute the boost in online sales to Amazon Prime Day, a two-day sales event that took place earlier last month. Excluding car and gas purchases, retail sales experienced a solid 1% increase. Furthermore, a closely watched category of retail sales that excludes auto dealers, gas stations, and building materials rose by 1%, marking the largest surge in six months.

While department stores saw a 0.9% increase in sales, clothing and accessories stores experienced a 1% gain. Sales at sporting goods stores and hobby stores rose by 1.5%. Additionally, restaurant sales increased by 1.4% and online sales surged by 1.9%. However, economic activities that rely heavily on credit, such as home, vehicle, furniture, and electronics sales, are being affected by higher interest rates.

Despite the challenging economic environment of high prices and increased interest rates, the US economy has maintained its resilience. Although spending has been volatile this year, with a significant surge in January followed by declines in February and March, the recovery in April and May suggests a resilient consumer market. Meanwhile, inflation rates have shown a slight increase in July, following a 12-month decline. However, core inflation, which excludes food and energy costs, remained relatively stable, indicating that the Federal Reserve’s interest rate hikes have contained price increases.

The retail sales report provides only a partial view of consumer spending as it does not include services such as healthcare, travel, and hotel lodging. Nevertheless, the results offer insights into shoppers’ mindset and their ability to manage inflation and higher interest rates, particularly during the crucial holiday season.

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