Jennie of K-pop group BLACKPINK establishes her own label, Odd Atelier
Fans around the world were delighted to learn that on Dec. 23, it was announced that BLACKPINK member Jennie has established her very own label, Odd Atelier. Netizens were quick to share screenshots of the website, displaying clear evidence that the label was founded by Jennie in November of this year.
This news comes shortly after YG Entertainment revealed that all four members of BLACKPINK, including Jennie, Jisoo, Rosé, and Lisa, had renewed their exclusive contracts with the agency for group activities. However, individual contracts are still being negotiated.
According to the Odd Atelier website, the label aims to create new things in an unconventional and attention-grabbing manner. The website also featured a bio for Jennie, highlighting her influential career and global impact as a member of BLACKPINK.
The announcement caused a surge in web traffic to the Odd Atelier website, making it intermittently accessible. Fans and industry insiders alike are excited to see what Jennie will bring to the table with her new label.
