Exploring AI-Enabled Services with Smart and Google Cloud

PLDT Group’s mobile services arm, Smart Communications Inc., has announced a partnership with Google Cloud to enhance its digital services using artificial intelligence (AI) and generative AI solutions. The collaboration will enable Smart to improve its offerings and provide a more personalized experience for its customers.

One of the key aspects of the collaboration is the integration of Google Cloud’s Telecom Subscriber Insights. This platform will allow Smart to gather data from various sources, analyze subscribers’ behavior, and offer personalized recommendations for activation. By leveraging this technology, Smart aims to develop more inclusive services that cater to users’ mobile data consumption, while also identifying digital sales opportunities based on customer readiness, price sensitivity, and lifetime value.

Smart will be one of the first communication service providers (CSPs) in the Asia Pacific region to utilize Telecom Subscriber Insights. With technical support provided by Searce, Smart is confident that the implementation of this platform will enhance its commitment to prioritize customer satisfaction and deliver an exceptional mobile experience.

Alex O. Caeg, Senior Vice President and Head of Consumer Business – Individual at Smart Communications Inc., expressed his excitement about the collaboration, stating, “This is a huge step toward our commitment to always put our customers first and provide them with the best mobile experience powered by our superior network.”

Furthermore, PLDT Inc.’s Chief Transformation and Customer Officer, Emmanuel C. Lorenzana, emphasized the significance of Google Cloud’s AI solutions in optimizing mobile connectivity and supporting digital transformation efforts across the country. By leveraging Google Cloud’s AI capabilities, Smart will be able to offer its subscribers simpler, quicker, and more affordable access to data services that align with their evolving digital lifestyles.

In addition to Telecom Subscriber Insights, Smart will also integrate Google Cloud’s gen AI capabilities into its digital services. These capabilities include first-party foundation models for summarizing text and maintaining ongoing conversations. Through the Vertex AI platform, Smart aims to refine its AI models and provide customers with natural-sounding virtual agents to interact with.

Malis Selamat, Google Cloud Philippines and Vietnam Country Manager, highlighted the potential of AI technology in supporting national digital transformation efforts and empowering consumers to make informed decisions about their data usage. The collaboration between Smart Communications Inc. and Google Cloud demonstrates the increasing importance of AI in delivering enhanced digital services while maintaining a secure and privacy-controlled environment.

The partnership between Smart Communications Inc. and Google Cloud represents a significant step forward in the evolution of digital services and AI technology in the Asia Pacific region. With the integration of Telecom Subscriber Insights and gen AI capabilities, Smart is poised to provide its customers with a more personalized and efficient mobile experience while contributing to the overall digital transformation efforts in the country.

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