Jollibee Foods Corporation (JFC) and San Miguel Foods Incorporated (SMFI) have announced their long-standing partnership in sourcing quality poultry products for Jollibee Chickenjoy and supplying other food items for various restaurant brands of JFC. With a shared commitment to food quality and safety, as well as sustainable operations, both Filipino-owned companies have worked together for decades.
Both JFC and SMFI pride themselves as Filipino-born companies competing globally. They prioritize nourishing Filipinos by providing fresh, delicious, and safe food that offers value for money. The cooperation between the two companies is based on their common values, mutual respect, and a commitment to finding solutions to ever-changing consumer demands.
The sustainability efforts of JFC and SMFI are integral to their partnership. JFC is consolidating all its sustainability initiatives into “Joy for Tomorrow,” its Global Sustainability Agenda, focusing on three pillars: food, people, and the planet. This agenda aims to unite the entire Jollibee Group community towards shared sustainability goals. On the other hand, SMFI aims to establish a circular economy approach by 2040, achieve Net Zero by 2050, uplift the lives of 15 million people by 2030, and have a fully sustainable and ethical supply chain by 2040.
Both companies have implemented key initiatives to reduce their environmental impact and improve the quality of life for Filipinos. These include repurposing by-products as raw materials, installing rainwater harvest systems, and utilizing renewable energy sources such as solar and biomass energy.
Looking ahead, JFC and SMFI will continue to prioritize customer-centric approaches, focusing on product innovations and expanding their market reach. SMFI commends JFC for its emphasis on understanding and listening to consumers, enabling them to develop innovative products that meet customer expectations. JFC, in turn, recognizes SMFI’s high standards of quality and its efforts to minimize environmental impact while positively affecting communities.
As the collaboration between the two companies continues to grow, Jollibee Group expects to maintain its market leadership in the Philippines and expand successfully to other parts of the world. JFC considers SMFI as one of its top suppliers, supporting their mission to serve great-tasting food that brings joy to everyone.
