ABS-CBN’s public relations team excels in surpassing TikTok as a source of entertainment information in the Philippines.

ABS-CBN’s TikTok Account Tops Entertainment Info Category in the Philippines

The official TikTok account of ABS-CBN, managed by ABS-CBN Corporate Communications, has skyrocketed to success, topping the Entertainment Info category in TikTok Philippines. With an impressive 62.6 million views from October 1 to 15, it also reached fourth place in the overall TikTok Philippines’ Entertainment accounts.

@abscbnpr TikTok account, known for its up-to-date coverage of ABS-CBN’s stars, shows, and events, including highlights and buzz-worthy scenes, is proving to be a hit among Filipino TikTok users. In the third quarter of 2023, the account generated a staggering 237.9 million video views, placing it fifth on the list of Top Stars in TikTok Philippines’ Entertainment accounts for the period of July to September.

The popularity of @abscbnpr stems from its captivating coverage of significant ABS-CBN events such as the ABS-CBN Ball and Star Magic events. The account also showcases exclusive interviews with celebrities and highlights from well-loved shows like “FPJ’s Batang Quiapo,” “Dirty Linen,” “Senior High,” and “A Very Good Girl,” among others.

Notably, ABS-CBN’s main TikTok account, @abscbn, has also achieved significant success. It emerged as the number one entertainment account for the third quarter of 2023, amassing a whopping 981.3 million video views. The solid performance of both accounts demonstrates the strong presence and influence of ABS-CBN in the Philippines’ entertainment industry.

With TikTok becoming an increasingly popular platform for content consumption and engagement, ABS-CBN’s success on the platform highlights the innovative approach of the media giant in reaching and connecting with its audience. As the competition among TikTok accounts heats up, it will be interesting to see how ABS-CBN continues to engage and captivate its growing following on the platform.

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