The MVP Group’s Telecommunication and Media Arms Commit to Bring Filipino Athletes’ Olympic Feats Straight to Viewers
MANILA, Philippines — In service to flag and country, the MVP Group’s telecommunication and media arms are joining forces in a commitment to deliver the showing and exploits of Filipino athletes in the Paris Olympics to sports fans.
“The DNA of this group, the MVP Group of Companies is really sports,” said Cignal TV’s channel management head Sienna Olaso in a media briefing at Cignal’s office in Mandaluyong.
“Nasa puso ng MVP Group ang pagdadala ng greatest sporting events in the world,” added Olaso.
TV5 president and CEO Guido Zaballero, Cignal TV chief revenue officer Gerald Milan, Smart senior vice president Kristine Go, and Jude Turcuato, MVP Sports head of marketing, also graced the press conference.
Filipinos will have access to watch the Olympic events via TV5, RPTV, Smart Sports, Puso Pilipinas’s social media pages, and even PLDT for subscribers. Premium subscribers can also follow Olympic actions on Cignal and two pay-per-views of pop-up channels.
The group’s commitment was evidenced by their full coverage of major international sporting events like the last year’s FIBA World Cup and the 2021 Tokyo Games where weightlifter Hidilyn Diaz captured the country’s first Olympic gold medal.
Olaso admitted that bringing the Filipino Olympians’ exploits to the viewers isn’t easy, but with the full support of sportsman/businessman Manny V. Pangilinan, the task became possible.
“We really thank the chairman, because of him, we have been doing this. And it’s an obligation to the Filipino people,” said Olaso.
