Jayda talks about P-pop and the advantages of being an ‘original’ artist in today’s music industry



A rising star in the Filipino music scene, Jayda Avanzado is making a name for herself as a talented singer-songwriter. With parents who are well-known figures in the industry, Jayda’s musical talent comes as no surprise. Her father, Dingdong Avanzado, is dubbed “The Original Prince of Pinoy Pop,” while her mother, Jessa Zaragoza, is known as the “Phenomenal Diva and Jukebox Queen of the ‘90s.”

In a recent virtual interview, Jayda shared insights into her creative process and approach to songwriting. She emphasized the importance of finding new ways to express universal themes like love and heartbreak. Her latest single, “Right Lover, Wrong Time,” explores the concept of timing in relationships and personal growth.

Jayda described her songwriting style as organic, often starting with a simple melody on the piano or guitar. She values the power of a strong concept in guiding the songwriting process and connecting with listeners on a deeper level.

As she continues to evolve as an artist, Jayda is focused on putting music first and exploring new opportunities in the industry. With a record deal from Republic Records, she is excited about the future and eager to share more music with her fans.

For now, audiences can catch Jayda in action as she joins her father, Dingdong Avanzado, for the concert “Dingdong Avanzado: The Original Prince of Pinoy Pop” at The Theatre at Solaire on July 19. Tickets for the event can be purchased online through Ticketworld.

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