The impact of TikTok Shop Philippines on digital commerce has been significant since its local launch in 2022. The platform has revolutionized the shopping experience through innovative “Shoppertainment” strategies, leading to increased brand discovery and sales.
Statistics show that TikTok has played a crucial role in influencing consumer behavior, with 67 percent of users discovering new brands or products and 54 percent making purchases inspired by content on the platform. This has positioned TikTok as a key player in the social media shopping landscape.
TikTok Shop Mall, introduced in November 2023, has further enhanced brand trust and visibility by offering a curated selection of certified stores. This has led to 87 percent of users preferring to buy from certified stores within the mall, emphasizing the platform’s commitment to quality and authenticity.
One success story that stands out is PepsiCo, which achieved over 600 percent gross merchandise value (GMV) growth in the first two quarters of 2023 after launching its TikTok Shop. The multi-brand store setup featuring popular brands like Pepsi, Mountain Dew, and Quaker exemplifies the platform’s potential for brand growth.
PepsiCo’s strategic use of TikTok Shop’s ACE framework (assortment, content, and empowerment) has been instrumental in optimizing touchpoints for seller growth. By implementing targeted content strategies and engaging both general and top-tier affiliates, PepsiCo has been able to build viewership and drive sales effectively.
Overall, TikTok Shop Philippines continues to redefine the digital commerce landscape, offering a unique blend of entertainment and commerce that has resonated with users and businesses alike.
