The Philippines Garners $22.92M in Sales at Anuga 2023 Food and Beverage Trade Fair in Germany
The Department of Trade and Industry (DTI) has announced that the Philippines achieved a total of $22.92 million in sales from the 24 exhibitors in the food and beverage (F&B), trade, and manufacturing sectors during the Anuga 2023 international trade fair held in Germany last month.
The country’s participation in Anuga 2023, which is considered one of the major international trade fairs for the F&B industry, was led by the DTI’s export promotions arm Center for International Trade Expositions and Missions (CITEM) for the FoodPhilippines booth, and the International Trade Centre (ITC) – Philippines with the DTI – Export Marketing Bureau (EMB) for the CoconutPhilippines booth.
CITEM Executive Director Edward L. Fereira emphasized the significance of trade fairs like Anuga, stating that “international trade fairs are pivotal platforms in the development of the country’s overall export capabilities, giving local exhibitors the key exposure and linkages to become part of the global value chain.”
The Philippine delegation was able to successfully showcase various in-demand food and beverage products at Anuga 2023, marking a physical return in its participation since 2019. Canned seafood, banana chips, and snacks were among the most popular products with buyers.
With the support of the Philippine Trade Investment Center-Berlin (PTIC-Berlin) and the Philippine Exporters Confederation Inc. (PHILEXPORT), the Philippine exhibitors attracted over 350 buyers and 450 inquiries.
Of the 24 total exhibitors, 10 were specifically selected under ARISE Plus Philippines – a national government project supported by co-organizer ITC of the United Nations in partnership with DTI-EMB.
The exhibitors under the FoodPhilippines booth included Amley Food Corporation, Axelum Resources Corporation, Fitrite, Inc., GSL Premium Food Export Corporation, KLT Fruits, Inc., Lionheart Farms Corporation, Mega Global Corporation, Philbest Canning Corporation, Philippine Grocers Food Exports, Inc., Prime Fruits International, Inc., Q-Phil International Trading, Sagrex Foods Inc., Seatrade Canning Corporation, and See’s International Food Manufacturing Corporation.
Meanwhile, the exhibitors under the ARISE project showcased under COCONUTPhilippines included AG Pacific Nutriceuticals, Ahya Coco Organic Food Mfg. Corporation, Amazing Foods Corporation, Cocoplus Aquarian Development Corporation, Dignity Products And Services, Inc., Greenlife Coconut Products Philippines, Inc., Pasciolco Agri Ventures, Tongsan Industrial Development Corporation, Tropicana Food Products, Inc., and Wellness Care International Corporation.
In addition, ITC Philippines organized an onsite seminar for the exhibitors before the show opening, discussing various requirements, trends, key points, and other B2B aspects to help maximize their trade fair participation at Anuga 2023.
CITEM is set to host the 17th edition of the International Food Exhibition (IFEX), the Philippines’ largest international food and ingredient trade show, at the World Trade Center Metro Manila in Pasay City from May 10 to May 12 next year. Overall, Anuga 2023 was a success for the Philippines, showcasing the country’s potential in the global F&B market and paving the way for future trade fair involvements and engagements with European buyers and clients.
