The latest celebrity to join the Brilliant Skin Essentials family has been revealed. Kim Chiu has been announced as the newest brand ambassador for Brilliant Skin Essentials Inc. In a social media post on June 2, the company’s Chief Executive Officer Glenda de la Cruz Victorio, also known as “Miss Glenda,” welcomed Kim Chiu to the team after keeping it a secret for a while.
The launch event took place at the Blue Leaf Cosmopolitan in Quezon City, where Kim was introduced as the face of the brand’s Hello! Melo Beauty Drink. The event was attended by franchisees and distributors from across the country.
Hello! Melo is a melon drink that promises to help achieve glowing skin, and Kim Chiu joins other celebrities such as Andrea Brillantes, Arci Munoz, Alden Richards, and Paulo Avelino as endorsers of the beauty brand.
Coincidentally, Kim and Paulo Avelino are currently working together on the Pinoy adaptation of “What’s Wrong With Secretary Kim?” after their previous collaboration in “Linlang.”
During the event, Kim and Miss Glenda danced to the campaign’s catchy jingle, which is said to be the brand’s biggest campaign to date.
