Dyson Expands Business Opportunities in the Philippines, Government Supports Investment and Job Creation
Singapore-based technology company Dyson is set to increase its market share in the Asia-Pacific region with the help of the Philippine government. The government is exploring various business opportunities for Dyson, following the company’s pledge to invest P11 billion and hire 1,250 workers in the country next year.
Secretary Alfredo E. Pascual of the Department of Trade and Industry (DTI) has expressed the government’s intention to have closer talks with Dyson regarding potential investments in skills improvement. Pascual stated, “We are also eager to explore further partnerships with your company, in collaboration with our state universities and the DTI.” These discussions took place during Pascual’s visit to Singapore for an Asia summit, where he met with Dyson officials.
Pascual acknowledged that Dyson’s presence in the Philippines significantly contributes to investment generation and job creation. The company’s location within the Philippine Economic Zone Authority (PEZA) has opened opportunities for Filipino engineers. Dyson’s fresh investments aim to further increase its market share in Asia by leveraging the country’s growing market potential and highly skilled labor pool.
President Ferdinand R. Marcos Jr. accompanied Secretary Pascual during his meeting with Dyson’s Chief Executive Officer, Roland Krueger, in Singapore on September 16. Krueger confirmed Dyson’s P11 billion investment expansion in the Philippines, which aims to establish the country as a “center of excellence” for Dyson’s cutting-edge product line.
Dyson is already in the process of constructing a new research and manufacturing center in Sto. Tomas, Batangas, as part of its expansion plans in Asia and Europe. The construction is currently at 30 percent completion as of July 2023. By the first quarter of 2024, Dyson Philippines aims to transition to the new facility and be fully operational by 2025.
With the establishment of the new facility, Dyson Philippines plans to hire an additional 400 engineers and over 50 graduate engineers. These teams will focus on software, artificial intelligence, robotics, fluid dynamics, and electrical hardware. The company’s investment is expected to create approximately 1,250 new jobs, and Dyson intends to move more contract manufacturing to the Philippines by the second or third quarter of 2024.
Secretary Pascual also recognized Dyson’s significant contribution to the Philippine economy. Dyson Electronics PTE. LTD, located in Carmelray Industrial Park II, Calamba, Laguna, has been operating under the Philippine Economic Zone Authority since 2016. Dyson currently operates 12 projects under PEZA, with a total investment of $183.39 million or P10.22 billion and 841 employees. Since its registration with PEZA, Dyson’s export sales have amounted to $4.73 billion.
Dyson’s expansion in the Philippines demonstrates its commitment to growing its presence in the region and establishing the country as a hub for its advanced product line. With the support of the government, the company’s investment will not only boost its market share, but also contribute to job creation and economic growth in the Philippines.