PANTONE 18-1750 Viva Magenta

What is the Color of the Year 2023?

The Pantone Institute has introduced the Color of the Year 2023: PANTONE 18-1750 Viva Magenta.

According to the institute, PANTONE 18-1750 Viva Magenta is a shade rooted in nature descending from the red family demonstrating a new signal of strength. It is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade that is manifestly “out there” and is a stand-out statement.

The color radiates brave and fearless, which promotes optimism and joy.

What is Viva Magenta Color?

Viva Magenta comes from the Pantone Textile Cotton eXtended list and has the PMS number 18-1750 TCX. It is not included in the web colors list and, therefore, cannot be used in HTML and CSS code by name. Viva Magenta color hex code is #BB2649 with RGB equivalent (187, 38, 73). It can be applied to web pages with its hex, RGB or HSL values.

The CMYK values of this color are not available on the Pantone web site and the ones listed on this page have been calculated from the hexadecimal code.

Viva Magenta Color Codes

Hex Code #BB2649
RGB Values (187, 38, 73)
CMYK Values (0%, 80%, 61%, 27%)
HSV/HSB Values (346°, 80%, 73%)
Closest Web Safe #CC3333
Inverse Color #44D9B6 [Eucalyptus]
Pantone® 18-1750 TCX
Closest RAL 3027 [Raspberry red]
Complementary Color #26BB98 [Mountain Meadow]
Viva Magenta Converted to Grayscale Codes
Simple Average #636363
Desaturated #717171
Weighted Average (Most Common) #575757
Weighted Average (Luma) #484848
Weighted Average (Gamma Adjusted) #8C8C8C

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