The Pantone Institute has introduced the Color of the Year 2023: PANTONE 18-1750 Viva Magenta.
According to the institute, PANTONE 18-1750 Viva Magenta is a shade rooted in nature descending from the red family demonstrating a new signal of strength. It is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade that is manifestly “out there” and is a stand-out statement.
The color radiates brave and fearless, which promotes optimism and joy.
What is Viva Magenta Color?
Viva Magenta comes from the Pantone Textile Cotton eXtended list and has the PMS number 18-1750 TCX. It is not included in the web colors list and, therefore, cannot be used in HTML and CSS code by name. Viva Magenta color hex code is #BB2649 with RGB equivalent (187, 38, 73). It can be applied to web pages with its hex, RGB or HSL values.
The CMYK values of this color are not available on the Pantone web site and the ones listed on this page have been calculated from the hexadecimal code.
Viva Magenta Color Codes
| Hex Code | #BB2649 |
| RGB Values | (187, 38, 73) |
| CMYK Values | (0%, 80%, 61%, 27%) |
| HSV/HSB Values | (346°, 80%, 73%) |
| Closest Web Safe | #CC3333 |
| Inverse Color | #44D9B6 [Eucalyptus] |
| Pantone® | 18-1750 TCX |
| Closest RAL | 3027 [Raspberry red] |
| Complementary Color | #26BB98 [Mountain Meadow] |
| Viva Magenta Converted to Grayscale Codes | |
|---|---|
| Simple Average | #636363 |
| Desaturated | #717171 |
| Weighted Average (Most Common) | #575757 |
| Weighted Average (Luma) | #484848 |
| Weighted Average (Gamma Adjusted) | #8C8C8C |
