Manila Broadcasting Company (MBC) is expanding its long-standing corporate social responsibility initiative, Operation Tulong, to provide aid and facilitate meaningful changes in communities nationwide. The program, which was launched by MBC’s flagship station DZRH in 1978, will now include the participation of its FM radio operations across the country.
Starting on October 14, Love Radio, Yes the Best, Easy Rock, and Aksyon Radyo stations in various cities including La Union, Baguio, Cebu, and Davao, among others, will join Operation Tulong in its mission to serve the Filipino people.
Operation Tulong initially began as a program led by radio anchors to provide financial assistance to indigent listeners in need of medicine. Over the years, it has expanded its services to include assistance with various needs such as legal aid, reuniting missing family members, and advocacy for government action on important issues. The program received recognition from Pope John Paul II during his visit to the Philippines and was later elevated to the Radio Hall of Fame for its commitment to public service.
Operation Tulong has made its presence felt in several ways, including feeding programs, medical and dental missions, bloodletting activities, job fairs, and other outreach activities in collaboration with local government units, medical associations, and private entities. The program has also provided assistance during emergencies and natural disasters, with field reporters risking their lives to provide real-time updates on the situation.
Currently, Operation Tulong is collaborating with the International Council For Small Business Philippines and various Rotary Clubs to provide business opportunities for underprivileged families in Metro Manila.
By expanding the program to include all MBC stations nationwide, including FM radio operations, Operation Tulong aims to harness the strength and reach of over 200 stations, making MBC the largest broadcasting network in Asia. This expansion will allow for better needs assessment and grassroots-level work, connecting citizens with entities that can provide assistance.
Since its “one station, one nation initiative” in 1996, MBC has been the only network in the Philippines to have nationwide coverage, broadcasting 24/7 through satellite relay stations. With its presence on digital platforms and DZRH News Television, MBC continues to explore the potential of the internet to make Operation Tulong accessible to audiences both within and outside of the country.
Operation Tulong is MBC’s way of giving back to the Filipino public who have supported their stations, including DZRH, Love Radio, Yes the Best, Easy Rock, Aksyon Radyo, and Radyo Natin, for over eight decades. The network aims to continue setting trends in radio entertainment and staying connected to the daily lives of its listeners.