The Department of Tourism has reaffirmed its commitment to attracting tourist markets beyond China, following the Department of Foreign Affairs’ new requirement for Chinese citizens applying for temporary visitor visas.
Last June 13, the DFA mandated that Chinese nationals seeking temporary visitor visas must submit their Chinese Social Insurance Record Certificates, which must be registered for at least six months at the time of application.
During an interview at the Philippine Tourism and Hotel Investment Summit 2024, Tourism Secretary Christina Frasco acknowledged that the additional visa requirements for Chinese nationals could present challenges in attracting more Chinese tourists to the country. She emphasized understanding the policy direction and the decision of the DFA, considering security concerns.
Despite the impact of the new visa policy, the DOT plans to focus on attracting traditional markets like South Korea, the United States, and Japan. These countries have been consistent top sources of tourists for the Philippines in recent years.
In addition to these markets, the Philippines aims to tap into potential tourist markets such as India and the Middle East. Efforts to expand reach and competitiveness include participation in international travel fairs in Dubai and Seoul, showcasing the country as the next tourism powerhouse in Asia.
With a target of 7.7 million inbound visitor arrivals this year, the Philippines continues to diversify its tourism strategy to sustain growth and attract a wide range of international visitors.
